Storytelling has been a part of human culture for a very long time. And storytelling has a place in selling new homes.
An impressive model home and a great sales message are impressions that can be deeply stored in your prospect’s brain. When you’ve done your job, they will remember you and your new model home, you reach a level of recall.
You’re in the midst of creating a new memory. Now the memory you’re creating must be stored for later retrieval.
Probably the best metaphor of how the brain stores information is to describe how a computer works. When you add a picture—let’s say a picture of your model home—to your computer, it must be uploaded, or encoded, into the system. Then it’s stored in memory (the hard drive, or the cloud).
What’s one sure-fire way to engage someone and create new memory? By telling a story.
Have you been following our #wheresava fun on Facebook? We’re playing a little game for fun there with our own gamification strategy. It’s been a big hit!
A strong USP boosts the brain’s ability to absorb a new memory because you’ll be seen as distinct from competitors.
Scientific evidence reveals how the brain processes color and how color impacts feelings and responses.
These seven words, that happen to begin with the letter “F,” can open new emotional pathways for you to be invited inside the mind.
If you want your sales message to be more deeply internalized, use these 10 emotions to put your prospect in the right frame of mind to more fully absorb what you’re saying.
With a cocktail of brain chemicals swirling around in the mind, here are a few ways you can direct emotions after you’ve got someone’s attention.
How do you work around the instincts of fear and survival? Here are five hints of how you can appeal to basic human primal emotions and instincts.
Though people’s brains are physically wired to respond to negativity, positivity can overcome negativity.
Taste-related words can stimulate and be more deliciously persuasive and sumptuously effective than literal words with the same meaning.
When the mind is in fear, it cannot think any longer. It’s stuck. You can’t make up their mind. Your decision-making power is blocked.
Every human has a radar detector in the mind. It’s called the Reticular Activating System (RAS). I never knew there was such a thing!
You have just 8 seconds to get their attention, so your pitch had better be good!
The power ... the force ... the overwhelming urge to own the new home you’re selling comes from your prospect. Not you.
5 ideas to breakthrough.
To succeed in new home sales, here are two imperatives for you.