If you want your sales message to be more deeply internalized, use these 10 emotions to put your prospect in the right frame of mind to more fully absorb what you’re saying.
With a cocktail of brain chemicals swirling around in the mind, here are a few ways you can direct emotions after you’ve got someone’s attention.
How do you work around the instincts of fear and survival? Here are five hints of how you can appeal to basic human primal emotions and instincts.
Though people’s brains are physically wired to respond to negativity, positivity can overcome negativity.
Taste-related words can stimulate and be more deliciously persuasive and sumptuously effective than literal words with the same meaning.
When the mind is in fear, it cannot think any longer. It’s stuck. You can’t make up their mind. Your decision-making power is blocked.
Every human has a radar detector in the mind. It’s called the Reticular Activating System (RAS). I never knew there was such a thing!
You have just 8 seconds to get their attention, so your pitch had better be good!
The power ... the force ... the overwhelming urge to own the new home you’re selling comes from your prospect. Not you.
5 ideas to breakthrough.
To succeed in new home sales, here are two imperatives for you.
The competition for your prospect’s attention is overwhelming. Here are three factors that will be on your prospect’s mind and can distract them at any time.
When your customer is checking their smartphone, how do you balance being polite with keeping them focused on your sales presentation?
Every time you meet a new prospective, you should quickly assess which personality type you’re working with and tailor your style accordingly. Do this and you’ll connect faster with your prospective customer to close the sale.
FOMO can be a powerful tool for new home sellers. No one wants to miss out on buying a specific house. No one wants to miss out on the best deal.
Once your new home sales presentation has been made, you take your prospective new home buyer back to emotion, the metaphorical right brain.
When selling a new home, ultimately you gotta talk turkey. What’s the cost? What’s my monthly mortgage going to be? And much more.
Have you noticed that when you tell a story about a new home, people stop and listen?
A unique selling proposition (USP) positions your story—perhaps a testimonial from a recent buyer, or something about the home or location you offer that’s unique to you.
Stimulate. Calm. These are two related, but contrasting, selling concepts that new home sales people should master.