We hope that you had a great Thanksgiving! I don’t know about you, but when I think about the holiday season, I think about food!
You may not realize that you can influence how the mind thinks when you use taste-related words in conversation!
Taste-related words can stimulate and be more deliciously persuasive and sumptuously effective than literal words with the same meaning.
To illustrate the point, saying, “She looked at you sweetly,” sparks more brain activity in emotion-based regions, like the amygdala, than “She looked at you kindly.” Why? Because “sweet” amplifies a more physical experience. Figurative language can be more persuasive and effective in selling because your message is more imaginable in your prospect’s mind.
When practical (and without going overboard), a few tasty, figurative words can stimulate more emotional reaction from your prospective customers. Figurative language works because it goes beyond the actual meanings of words. This way, your prospect gains new insights into the objects or subjects in the message. Here are three types of figurative language to use when talking to a prospective new home buyer:
Simile. A simile compares two things using the words “like” and “as.” For example: “This home is clean as a whistle.”
Metaphor. When you use a metaphor, it only makes sense when the similarities between the two things become apparent or someone understands the connection. For example: “Time is money.”
Personification. This can affect the way your prospect customer imagines things. For example: “The sun can greet you every morning on your patio.”
With tasty conversation, you heighten senses that immerse new home prospects to more powerfully open themselves to the possibility of buying from you, especially during the holiday season.