Why stories sell new homes

Have you noticed that when you tell a story, people stop and listen?

There’s a reason why the mind perks up when you add a story to embellish your unique selling proposition.

When you have a strong USP, you start a new memory groove in the brain. When you elaborate on your USP with a story, you are better able to create and deepen a groove of new memory into long-term memory in the hippocampus (A hippo what?! There’s another one of those brainy words!)

The hippocampus is a small region of the brain that forms part of the limbic system and is primarily associated with memory. It plays a very important role in storing your memories and connecting them to your emotions.

Tell an engaging story, perhaps a recent new home buyer’s experience related to your USP. Do that and you pull the individual into the storyline so they are a participant and visualize themselves living in the new home you’re selling. This creates a new perspective, stronger memory, and deepens grooves in the brain for recall.

Then make the story more accessible to your buyer when you tell them about our Reduced Fee Program. I slash my fee from 6% to 3% + $425, saving your buyer thousands of dollars in cash to use for upgrades, or reduce their mortgage payment to fit their budget. We all win!

If your customer needs more options, mention our Bridge Loan Program… or our Guaranteed Purchase Program where I’ll simply buy their home! Or are they stuck in a lease? Our Lease Buyout Program may be the perfect solution!! Learn more here.