When selling a new home, ultimately you gotta talk turkey. What’s the cost? What’s my monthly mortgage going to be? And much more.
Have you noticed that when you tell a story about a new home, people stop and listen?
A unique selling proposition (USP) positions your story—perhaps a testimonial from a recent buyer, or something about the home or location you offer that’s unique to you.
Stimulate. Calm. These are two related, but contrasting, selling concepts that new home sales people should master.
The thrill of looking at new homes often trigger positive emotion, but beware of when the initial adrenaline wears off.
Using neuroscience can work to convert prospects into buyers. As a friend of mine explained it, the brain is naturally wired to consume information and make decisions in a certain flow. So when we follow the natural decision-making pathways of the brain, as sales people we can be more successful.
Want your home to sell quickly? Of course you do! And when you follow these seven must-do’s, you greatly improve the odds your home will not only sell fast, but will bring you top dollar.